"First Watch Tackles Increasing Commodity Expenses as Customer Visits Recover"

“First Watch Tackles Increasing Commodity Expenses as Customer Visits Recover”

First Watch Tackles Increasing Commodity Expenses as Customer Visits Recover

Increasing expenses for key breakfast components

At the beginning of 2024, the prices of essential breakfast products—especially eggs and avocados—have risen sharply, influenced by ongoing inflationary pressures throughout the agricultural supply chain. For commodity traders and finance experts in Australia, this development indicates sustained fluctuations in the fresh produce markets, affecting both local pricing and import approaches.

Egg prices have experienced a significant rise, primarily due to high feed costs and persistent labour shortages. Prices for feed grains, particularly corn and soy, have stayed elevated because of global supply limitations, raising production costs for poultry farmers. Furthermore, biosecurity issues and outbreaks of avian influenza in major export areas have further restricted supply, intensifying price increases.

Avocados, another key breakfast staple, are also facing rising costs. Although domestic production in Australia remains steady, global demand has escalated, especially from North American and European markets. This surge has strained export quantities and pricing. Weather disruptions in significant growing regions, such as Mexico and California, have also led to lower yields, resulting in heightened wholesale prices per kilogram.

For finance managers keeping an eye on commodity risks, these changes emphasize the necessity for flexible pricing models and hedging techniques. Rising transportation and packaging expenses, spurred by increases in fuel prices and supply chain delays, are also contributing to the final retail costs of these products. Retailers are starting to pass these hikes onto consumers, which could influence sales volume and buying trends in the upcoming quarters.

The effect of inflation on consumer decisions

As inflation continues to squeeze household budgets, Australian consumers are increasingly re-evaluating their buying behaviors at breakfast time. The escalating costs of eggs and avocados are driving changes in demand, with shoppers opting to cut back, switch to cheaper substitutes, or seek value through bulk buying and promotional deals. This shift in behavior is particularly prominent in urban areas, where discretionary income is more heavily impacted by rising housing and utility expenses.

Retail statistics from the first quarter of 2024 reveal a noticeable drop in volume sales of premium breakfast products, including free-range and organic eggs, which typically have higher price tags. Consumers are shifting towards more budget-friendly cage or barn-laid alternatives, despite an increasing awareness of ethical sourcing. Likewise, while avocados continue to be a fixture in cafés and foodservice, household consumption has declined, particularly among younger consumers who are more sensitive to price and inflationary trends.

For finance managers in the commodity field, these changes underscore the necessity for responsive demand forecasting and margin management. Retailers are adapting by modifying product ranges and renegotiating supplier agreements, while foodservice operators are adjusting menu items to retain price levels without sacrificing profitability. In certain instances, cafés are replacing avocados with spreads or seasonal produce and limiting egg-based options to control input expenses.

These patterns indicate that inflation is not only affecting consumer buying power but also transforming the competitive environment for breakfast-related commodities. As input costs stay high, the ability to implement price increases without losing market share will hinge on a brand’s value proposition and its capacity to innovate within restricted cost frameworks.